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Meta Ads that generate bookings.

We manage your Meta ads with pixel tracking, click-to-WhatsApp campaigns, remarketing and creatives made for tourism. You know exactly which ad brought each customer.

from$250USD$1,000,000COP

Three objectives, one funnel.

Awareness so they discover you, engagement so they remember you, and sales that end in a WhatsApp chat we can trace back to the ad.

Who is it for?

  • Hotels with seasons to fill
  • Tours and experiences
  • Restaurants and local businesses
  • Businesses that sell through WhatsApp

What's included

  • Business Manager, pixel and Conversions API setup
  • Campaign strategy based on your goal (messages, traffic, sales)
  • Targeting by location, interests and lookalike audiences
  • Creative design and copywriting
  • Click-to-WhatsApp campaigns with pre-filled messages
  • Remarketing to people who visited your website or profile
  • Weekly budget and creative optimization
  • Report with cost per conversation and per sale

Choose your package.

Starter

$250USD / month

$1,000,000COP

  • 1–2 active campaigns
  • Pixel and Conversions API setup
  • 4 creatives per month
  • Targeting and audiences
  • Monthly report

Ad budget not included (suggested minimum COP $1,800,000/month).

Most popular

Scale

$450USD / month

$1,800,000COP or 15% of ad spend

  • Up to 4 active campaigns
  • A/B testing of creatives and audiences
  • Remarketing
  • 8 creatives per month
  • Click-to-WhatsApp campaigns
  • Bi-weekly report

We charge whichever is higher: the flat fee or the percentage.

Performance

$800USD / month

$3,200,000COP or 12% of ad spend

  • Unlimited campaigns
  • CRM and WhatsApp API integration
  • Per-ad attribution through to the sale
  • Unlimited creatives
  • Weekly report and monthly meeting

For ad spend above COP $8,000,000/month.

USD prices are a reference converted from Colombian pesos at this month's exchange rate; invoices are issued in COP before VAT.

Need something different? Get a custom quote

How we work

  1. Diagnosis

    We review your ad account, pixel and previous campaigns.

  2. Strategy

    We define objectives, audiences, budget and creatives.

  3. Launch

    We build the campaigns, pixel and WhatsApp tracking.

  4. Optimization

    Every week we scale, adjust or pause based on results.

  5. Reporting

    We show you which ad generated each conversation and sale.

Calculator

How much does each customer cost you today?

Move the sliders using your real numbers. Nothing is sent or saved.

COP $3,000,000
120
12
Cost per conversationCOP $25,000
Close rate10.0 %
Cost per saleCOP $250,000

In the diagnostic call we review with you where that number can improve, no strings attached.

What to know before you hire.

Meta Ads agency for hotels, tours and businesses in Colombia

We run Facebook and Instagram campaigns (Meta Ads) built to generate conversations and bookings, not just clicks or likes. Properly installed pixel and Conversions API, click-to-WhatsApp campaigns, remarketing to people who visited your site or profile, and creatives made for tourism: photos and video of your hotel, your plans and your destination.

Instagram and Facebook ads that lead to WhatsApp

Most hotels and tour operators on the Caribbean coast close on WhatsApp. So we optimise campaigns for conversations started, not traffic: each ad opens a chat with a pre-filled message that already says which plan the guest wants and which ad it came from. With the WhatsApp Business API that conversation is logged, tagged and followed up until the booking.

What Meta Ads management includes

  • Business Manager, pixel, events and Conversions API setup.
  • Campaign structure by objective: messages, remarketing, traffic and awareness.
  • Creative and copy design adapted to each season.
  • Weekly optimisation of audiences, budgets and creatives.
  • Results report with cost per conversation and attributed bookings.

How much a Meta Ads agency costs in Colombia

Management starts at COP $1,000,000 per month; ad spend is paid directly to Meta and we set it together based on your booking goal. We recommend a minimum monthly ad budget of COP $1,200,000 (about USD 300) to have enough data to optimise. If your website isn't ready for traffic, we build it with our hotel web design service.

Facebook and Instagram ads for hotels: why Meta

Of all online advertising, Facebook and Instagram ads work best for a hotel or a tour in Barranquilla, Santa Marta or La Guajira: guests decide looking at photos and video, and they can message you on WhatsApp from the ad itself. That is why we focus the budget on Meta Ads and measure it in conversations and bookings, not clicks.

Who we work with

FAQ

Your next customer is already looking for you.

Message us on WhatsApp and we'll tell you, no strings attached, where to start.

pablopalma.co 317 615 9813 WhatsApp