Ideas that fill rooms.
What we apply with hotels, tour operators and restaurants on the Colombian Caribbean: WhatsApp, ads, social media, Google and websites. No theory.
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Meta Ads
How much to spend on Meta Ads if you run a small hotel
How to set the budget from your average booking and occupancy, and why splitting it across three objectives beats putting it all into sales.
June 9, 20264 min read -
Meta Ads
How to know which ad brought the booking (instead of guessing)
Click-to-WhatsApp ads are measured differently. Referral parameters, conversion events and the report that actually helps.
June 3, 20263 min read
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